Category Archives: Marketing

Random Thoughts: The Satisfied Customer

 

This post was written by Stephen Parsons.

Why do we do it? Why do art and craft entrepreneurs put their products and reputation out there in the marketplace? Business objectives are different for each business owner, I guess, but some  would seem more important than others. But how important is profit as an objective compared to other – perhaps more altruistic – objectives?

Piper – apparent satisfied customer

While profit and the need to express one’s artistic creativity and passion are goals we might think at the top of the list, Continue reading Random Thoughts: The Satisfied Customer

Tech Tuesday: Selling Art & Crafts Online

Today’s post is written by Stephen Parsons.

Gartner Hype Cycle of Technology Adoption

As a web application developer around the start of the 21st century, I recall the beginning of the e-commerce era as being one of extremely complex and technical development. I developed and taught e-commerce/ e-marketing programs at Holland College and Nova Scotia Community College from about 1998 through 2003 when the depth of technical knowledge that both developers and business owners needed to implement e-commerce was substantial, often prohibitively so for small craft businesses like ours. Continue reading Tech Tuesday: Selling Art & Crafts Online

Tech Tuesday: That Internet Thing

Today’s post is written by Stephen Parsons

The staff at my office think that either I am becoming totally antisocial or have a secret affair going on. While they are gathering in the lunch room to share their sandwiches and a little office gossip, I heat up my bit of soup or leftover chili and biscuits, then skulk off to my office Continue reading Tech Tuesday: That Internet Thing

TextileArtist.org

If you are a textile artist, you might appreciate these tips for getting dynamic images of your work.  This is crucial if you want to sell, submit for a show or otherwise share your work with strong visuals.

How to photograph textile art – TextileArtist.org.

TextileArtist.org also offers articles on a variety of other useful information – everything from choosing a camera for shooting artwork to finding an audience for your work or making submissions for a show or contest.

 

Blog revisited

I started this blog with big intentions to post everyday and then read some advice that might be unrealistic and I should start more slowly and ramp-up to daily over time, if at all.  I fell into the mire of over-thinking and over planning and, after falling behind in posting, over-analysing how to get back on track.   Should I scrap this blog and start fresh with a new, clean slate?  Give up on the project and move to other things?  Go backwards and try to create additional posts to fill up for lost gaps? Set a schedule of regular posts to move forward with great leaps? Continue reading Blog revisited